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Pay Per Click Training Schedule

PPC

Management


Duration:





Weekdays
Mon-Fri
1.5 Hrs/Day
1 Month


Weekend
Sat-Sun
3 Hrs/Day
1 Month
Pay Per Click Course Description

      PPC is the acronym for Pay-Per-Click. PPC is a paid advertising technique in which the advertiser pays the cost for the ad on per-click basis. PPC is, therefore, known as Cost-Per-Click. PPC is the fastest way to get the traffic for the website. PPC is an exteme targeting strategy adopted by large organizations. PPC ads includes:
            · Text Ad
            · Image Ad
            · Video Ad.

      PPC ads are shown as sponsored links on search engine listing. The two most popular PPC advertising systems are:
            · Google Adwords
            · Microsoft adCenter.

      PPC doesn't affect the organic ranking of the websites.

Pay Per Click Training Syllabus

PPC Basics
    Introduction to PPC
    Pros and cons of PPC
    Targeted Marketing
    Models
      · Ad Models
      · Revenue Models
    Google Ecosystem
    Google Networks
      · Search Network
      · Display Network
    Google Services
      · Google Adwords
      · Google Analytics
      · Google My Business
      · Google+
    Return On Investment (ROI)

PPC with Google Adwords
    Adwords Terms
      · Search Query
      · Keywords
      · Click
      · Impression
      · Impression Share
      · Click Through Rate
      · Cost Per Click
      · Cost Per Acquisition
      · Estimated First Page Bid
      · Position and Average Position
      · Conversion
      · Cost Conversion
      · Conversion Rate
      · SERPs
    Adwords Essentials
      · AdRank
      · Quality Score
      · AdWords Structure
      · Adwords Interface
      · Landing page
    Adwords Express
    Adwords Editor
    Display AdBuilder

Keyword Research
    Goal Set Up
    Keyword Types
    Right Keyword Selection
    Back-up of Positive Keywords
    Planning Campaign

Match Types
    Positive Match Types
    Negative Match Types
    Keyword Bidding
    Bid Stacking

Ad Copy
    Power of AdWords Ad Copy
    Competition Check Out
    Reviewing Ad Group
    Headline
    Description
    Destination URLs
    Testing Ads
    Ad Copy Worksheet

Ad Types
    Text Ads
    Image Ads
    Video Ads

Building AdWords Campaign
    New Keyword Campaign Creation
    New Ad Group Creation
    Ad Creation
    Adding Keyword
    Adding Default Bids
    Adding Bid Stack
    Build the landing page
    Campaign Refinement
    Adding AdWords Conversion code
    Saving Campaign

Adwords Billing

Adwords Account Settings

Adwords Rules
    Search Term Report
    Over 80% bounce rate
    Doublethink
    80/20 rule
    1% CTR
    200 & 7 days
    A/B/C/D testing
    Quality Score of 7

AdWords Tools
    Change History
    Conversions
    Keyword Tool
    Traffic Estimator
    Display Planner
    Placement Tool
    Contextual Targeting Tool
    Ads Preview and Diagnosis Tool

Adwords Management and Optimization
    Budget
    Impression share
    Quality Score Management
    Ad Optimization
    Ad Scheduling
    Segmentation
    Bid Optimization
    Rule Automation
    Opportunities
    Report Generation
    Campaign Experiments
    Conditional Formatting

Project

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