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Web Promotion:  Web Promotion refers to the continuous process¬† of achieving the best ranking for the website by incrementing the¬† site traffic. The skilled professional involved in attracting the visitors to the site is known as WebMaster.
SMO Training Schedule

SMO


Duration:





Weekdays
Mon-Fri
1.5 Hrs/Day
1 Month


Weekend
Sat-Sun
3 Hrs/Day
1 Month
SMO Course Description

      SMO stands for Social Media Optimization. SMO is the technique used for brand awareness through social media sites such as community sites, video sites, etc. SMO is to quickly attract the potential customers. SMO is "Going Global" through highly busy networks called social networks.

      Popular sites that fits for SMO are:
            · Facebook
            · Twitter
            · LinkedIn
            · YouTube
            · Blogger
            · Google+
            · Flickr.

Social media games also play an important role in business promotion.

SMO Training Syllabus

SMO Basics
    Introduction
    Communications Strategy
    Viral Marketing
    Benefits of SMO

YouTube Marketing
    Account Setup
    Video Upload
    Video Optimization
    Ads inside Videos

Facebook Marketing
    Account Setup
    Capturing Your Story
    Groups
    Pages
        · Business Page
        · Fans Page
        · Organization Page
        · Brand page
    Networks
    Applications
    Places
    Advertising
    Credits
    Importing Entries
    Moderation
    Authentication¬†
    Update Management

LinkedIn Marketing
    Account Setup
    Account Optimization
    Groups
    Messages
    Company pages
    Events
    Answers
    Testimonials

Twitter Marketing
    Account Setup
    Publicising Username
    Demographics
    Hash Tags
    Retwitting
    Direct Messages
    Tracking Code
    Ghost Writers
    Twitiquette
    Lists
    Advertising
    Regular searching for Latest Trends
    Use of Sales
    Measuring Influence
    Tools

Delicious Marketing
    Account Setup
    Interface Decoder
    Navigation Bar
        · Bookmarks
        · Inbox
        · Post
        · Settings
        · Popular
    Share Your Bookmarks
    Sharing A Particular Tag
    Finding Other Bookmarks
    Subscriptions
    Linkrolls

Google+ Marketing
    Account Setup
    Strategies for Social Connection
    Integration with Site
    Tools

Flickr Marketing
    Account setup and activation
    Images
    Portfolio
    Groups
    Testimonials and Comments
    Information Reuse

Blogging
    Creation
    Content
    Comment
    Optimization

Reputation Management
    Buzz Generation
    Direct Reviews
    Reputation Building
        · Asking customers for positive reviews
        · Offline Deals
    Reputation Maintenance
        · Asking for help
        · Define success
        · Focussing on problems
    Reputation Recovery
        · Ensuring customers defend you from a bad review.
        · Responding to negative reviews
        · Reducing negative reviews

Project

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