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SEO stands for Search Engine Optimization. SEO is a technique to prioritize the website and improve its search engine ranking. SEO pertains to the visibility of the website. With the help of SEO we improve our website rank in Google search result page (SERP). We expand our business particular city, country and globally. SEO is to make a particular website more relevant according to search engine so as to get high traffic. SEO helps in business propelling. SEO is an activity of using proper phrases in the content and in proper format so that website can be found by the search engines. SEO for a particular web page should bring out the theme of that page.
Introduction to Web
Introduction to HTML
Introduction to Search Engine
SEO Basics
What is SEO
Importance of SEO
How Search Engine works?
Types of SEO: On-page, Off-page, Technical
Understanding SERP, algorithms & ranking factors
website Traffic
Market Perception
User Prediction
Universal search
Follower Base
Keyword Selection
Potential Clients
Robots, Spiders, and Crawlers
Search Engine Loophole
Types of SEO Techniques
White Hat SEO
Grey Hat SEO
Black Hat SEO
SEO Spam
Benefits of SEO
Optimization Techniques
On-page optimization
· Static and dynamic websites
· Website Analysis
· Keywords and its Types
· Keyword Research
· Choose Best Keywords
· Tools for keyword research (Google Keyword Planner, Ahrefs, SEMrush)
· Competitor keyword analysis
· Header tags & content structure
· Content Optimization (Headings, Bold, Anchor Text)
· Page Optimization
· Content Rules
· Keyword Spell
· Keyword Density
· Keyword Stuffing
· Title Tag
· Meta Description
· Keywords (Meta) Tag
· Meta Tags Optimization (description, keywords, rating, follow, index)
· Heading Tags
· Check Anchor Tag
· URL Structure
· URL Parameters
· SSL & HTTPS
· Image Optimization (size, compression, Alt & Title tags)
· Movie Insertion
· PDF Optimization
· CSS Optimization
· Navigation Bar
· Footer Optimization
· Banner Optimization
· Captcha Validation
· XML Sitemap
· Robots.txt file Creation
· Canonical tags
· W3C Validation
· Form Validation
Off-page optimization
· Link Building
· Cross-Linking
· Outbound and Inbound Links
· Link Exchange
· Local Listings
· Search Engine Submission
· Directory Submission
· Blogging
· Article Submission
· Social Bookmarking
· Forum Posting
· Classified Submission
· Video Submission
· Review Writing
· Question and Answers
· Document Sharing
SEO Barriers
POP ups
Dynamic URLs
Images vs. Text
Multimedia
Scripting
SEO Advanced
What is Domain?
Domain Name Picking & Suggestions
Server & Hosting
Link Cloaking
URL Renaming
URL Redirecting (301, 302)
Page Not Found Page 404 Error
SEO Tools
Google Search Console
Google Analytics
Google Algorithms
· Hummingbird
· Panda
· Penguin
Ahrefs
Broken Link Checker
Alexa Rank
Website Seo Checker
Check the Domain Authority, Page Authority
Meta Tags Analyzer
Woo Rank
seoptimer
Copyscape
Project
